In the article From Crypto to Christie’s, How an Indian metaverse king made his fortune by Angus Berwick and Elizabeth Howcroft, the article follows a user named MetaKovan. Metakovan is a digital artist that made millions of cryptocurrency through investing in digital art pieces. Recently, one of the pieces sold for 2.2 million dollars. This proves how digital art has become “meta” in society, as the area is exponentially growing everyday. The article continues to talk about MetaKovan (Sundaresan), the article exclaims that cryptocurrency has changed MetaKovan’s life. MetaKovan invested since 2013, but cryptocurrency has boomed since then. This suggests that more cryptocurrency investors will invest in NFTs in the future, allowing people such as MetaKovan to make millions of dollars. This article is interesting, but it doesn’t change my perspective on digital art. Similar to the past, investors invest in art, knowing that some of the art pieces can become worth more overtime. Digital art is the same, just more accessible because it can be sold online with just a simple click. I don’t think the reading narrows or broadens how we view digital art. I think the reading words what I’ve already understood about digital art marketing. In the video, at the end, it exclaims how this marketing field could be risky and rocky, because not all investors gain more than they’ve spent. However, I think that as time goes on, it is possible that making money off of digital art will be easier, because we already heavily rely on technology.
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